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29

Sep2017
In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much ... Read More

29

Sep2017
The energy sector is facing profound challenges to hold its place in the changing modern world. Perhaps the greatest of these challenges is the quest for a sustainable business model and a steady stream of custom in the era of renewable energy. Consumer data providers like Seawave Media are here to ... Read More

10

Dec2016

Financial Data Leads

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December 10, 2016
Create New Sales Opportunities Here at Seawave Media we provide quality financial lead data to help you reach the right finance customers. We understand just how important it is to have a trustworthy source of quality ... Read More

28

Jul2016
End of life services tend to be purchased out of necessity rather than choice, and this disinterest can lead to a lack of preparation amount UK consumers. This presents an opportunity for funeral plan and will providers to reach out to consumers and encourage them to take an interest in ... Read More

26

Jul2016
The amount of personal debt in the UK is growing at an unprecedented rate. According to statistics from The Money Charity, people in the UK owed £1.479 trillion at the end of May 2016, with the average total debt per household up at an eye-watering £54,740. This huge level of ... Read More

22

Jul2016
The General Data Protection Regulation (GDPR) is a policy from the European Union that was first put forward in January 2012 to replace the UK Data Protection Act 1998. According to previous government announcements, GDPR was due to come into force on 25 May 2018, at which point UK businesses ... Read More

18

Jul2016
Landline Data Our reliance on mobile phones may have altered our online habits, but many people are unable to secure an internet connection without a landline. This has ensured the continued popularity of landline phones in a world otherwise dominated by remote devices. When it comes to the younger generation, this ... Read More

13

Jul2016
Both mortgage leads and loan leads have seen a significant rise in demand over the past few years as the financial services industry recovers from the effects of the recession and sales and marketing plans get back on track. Here at Seawave we help mortgage and loan businesses to capitalise ... Read More

11

Jul2016
Thanks to modern technology it has become easier and easier for homeowners to keep a close watch on their utility bills and related services. Now it’s possible to use nothing more than an app to manage, adjust and sometimes even set up an account with utility companies. Unfortunately, what's good ... Read More

05

Jul2016
Lead generation has become one of the most successful and popular means of increasing sales for many different industries around the country. However, the home improvement industry has fallen behind due to a combination of high competition and tight budgets. However, consumer data providers like Seawave Media offer a range ... Read More

GDPR: Is Your Consumer Data Fully Compliant?

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.