Data compliance and changes to pension guidelines have made it increasingly difficult for pensions companies to find and use pensions leads. Thankfully, consumer data providers such as Seawave Media have worked hard to ensure full compliance when generating pensions data, so pensions firms can leave the hardwork to us and ... Read More


Data compliance has been very carefully governed over the past few years due to the increasing availability and vulnerability of personal data. Although a necessary step aimed to protect the rights of consumers, this persistent updating of compliance laws has made it difficult for debt management companies to remain contenders ... Read More


Mobile phones still dominate the world of devices, their popularity makes them an important consideration for marketing and particularly SMS and mobile data leads, which are now some of the most efficient and valued tactics in the lead generation and marketing industries. SMS leads and mobile data lists are terms used ... Read More


As online marketing methods continue to dominate the industry it’s easy to overlook the many advantages of offline marketing channels. However, postal lists in particular remain an excellent option for lead generation, delivering a diverse range of data that can be easily customised to suit different marketing goals. What Is Postal ... Read More


A huge number of consumers check their emails each and every day. Having a direct line to tens of thousands of potential customers' inboxes gives companies a brilliant marketing advantage so it's no surprise that email marketing is a popular tactic. Why Email Marketing? Email marketing provides the opportunity to communicate on ... Read More


No matter how far the marketing industry advances, telemarketing remains one of the most popular and effective methods of lead generation available. Although originally created to help marketers generate leads outside their territory, telemarketing has now found its place as a more personal alternative to live web leads and online ... Read More


Data breaches have become all too common in the news recently. And with the announcement of major EU data protection law changes, businesses need to be more alert than ever when it comes to how they source their consumer data. Facebook and Netflix have become the latest big name brands to ... Read More


The insurance sector's high demand for new customers and leads has meant that it's always been at the forefront of new developments in procuring and handling compliant, fresh data. As demand shows little sign of abating, the industry remains on the lookout for new lead generation ideas and data sources. Data ... Read More


At Seawave Media we have long awaited the finalisation of the new EU data laws, which were published in their full form in May 2016. As a leading consumer data provider, it is a top priority for us to remain within the law and ensure we’re providing our customers with ... Read More


Household data is primarily used by home and utility companies to identify any homeowners who may be in a position to change their supplier. Companies from within the gas, electricity and more recently even the solar power industries, make use of telemarketers and home owner lists to help distribute their ... Read More

Pensions Companies and Compliant Lead Generation

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.