Category:

29

May2016
There are a very few UK companies not using, or planning to use, consumer data to enhance their services. Investment companies in particular can reap the rewards of data while seeking new investors and analysing the market. However, as positive as data can be for a business, there are a number ... Read More

25

May2016
When approaching a consumer data provider for lead generation services it can be tempting to simply select whatever type of data is currently trending within marketing circles. However, each type of data is specifically collected and analysed to progress specific marketing campaigns, and selecting the right one for your business ... Read More

22

May2016
For many years, Seawave Media has been a trusted consumer data provider for marketers across a range of industries, from media startups to international pensions providers. Thanks to the rise in smartphones and other mobile devices, the demand for this type of data has snowballed over the last few years, ... Read More

20

May2016
Many businesses now consider data an essential part of marketing and sales. By capitalising on the benefits of high quality data sets, companies find themselves with unprecedented insight into customers’ lives and excellent opportunities to present targeted messages to their customers. This, in turn, has elevated the level of relationships being ... Read More

17

May2016
As top data providers and UK list brokers, Seawave Media take data protection very seriously. With consumer data becoming increasingly important for businesses' marketing efforts, it is becoming equally important for companies to invest in data protection, and changing laws are ensuring those who fail to do so pay the ... Read More

11

May2016
Data has launched a new era in marketing, helping companies to take full advantage of modern technology to deliver a more personal experience to customers. Big data has long been considered too complex for many businesses, particularly small and medium-sized enterprises (SMEs). However, with the help of UK list brokers ... Read More

09

May2016
Over the last decade, significant advancements in technology have pushed the world of business into over-drive, but it seems that many marketers are still struggling to understand their customers. According to a recent report, 38 per cent of marketing professionals have cited “knowing their customers” as their top challenge for ... Read More

06

May2016
With great consumer data comes great responsibility, and the protection of this data has always been a top priority at Seawave Media. As a provider of fully compliant data, we’ve found it interesting to watch the development of data protection as more and more businesses and authorities have come to ... Read More

03

Nov2015
By Demet Dayanch, Seawave Media staff writer, www.seawavemedia.com Consumer lifestyle surveys have been used for some time to gather consumer data for marketing purposes. With the growth of the internet consumer data is now more than ever before easier to access, often without the potential consumers knowledge. How is consumer data being ... Read More

03

Nov2015
By Demet Dayanch, staff writer of Seawave Media, www.seawavemedia.com So, I just got sent a short video that is doing the rounds and has gone viral. It shows a Psychic who sets himself up in a tent, in a city in Europe and gets random punters to come in and he ... Read More

The Need for Compliant Data within the Investment Industry

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.