Data Breaches Offer Crucial Reminder of Need for Compliant Data

Data Breaches Offer Crucial Reminder of Need for Compliant Data

Data breaches have become all too common in the news recently. And with the announcement of major EU data protection law changes, businesses need to be more alert than ever when it comes to how they source their consumer data.

Facebook and Netflix have become the latest big name brands to hit the headlines over data security. Both companies have advised their subscribers to reset their passwords after both firms received the threat of a data breach.

According to reports, neither firm has experienced a direct breach, but both are encouraging users to alter their log in details as a precaution.

With the value of data on the rise, the temptation for criminals to obtain it through spurious means, such as a data breach or hack on a major network, has grown.

LinkedIn, Tumblr and MySpace have all been hit over recent years, with each breach potentially affecting millions of users. It’s unclear just how much of that illegally obtained data went on to be sold to unsuspecting buyers.

For those looking to buy data, threats like these highlight the importance of working with a reputable seller. When searching for consumer data, look for a company like Seawave; someone able to guarantee that all of their data is fully compliant. Buying non-compliant data could store up significant costs for your company in the future, especially with the introduction of the new EU data protection laws.

Many experts have suggested that the laws were prompted by the recent spate of high-profile data security issues. Under the new General Data Protection Regulations (GDPR), companies must fulfil a number of responsibilities, including justifying the use of opt in data ahead of its processing, the completing of impact assessments and the active improvement of compliance. Businesses may also receive up to €1 million (£762,000) in fines for failing to meet the correct standard of data protection by the launch date in May 2018. You can read more about the GDPR laws here.

Although such measures can’t undo the damage done by recent breaches, they can help to protect data in the future. Applying to businesses of any size, the regulations aim to ensure sensitive information such as homeowner data is used correctly and safely, providing protection for consumers, while still allowing companies to access B2C lists, so long as they do so responsibly.

June 10, 2016 / Uncategorized

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Data Breaches Offer Crucial Reminder of Need for Compliant Data

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.