Five simple ways data can transform your marketing

Five simple ways data can transform your marketing

Data has launched a new era in marketing, helping companies to take full advantage of modern technology to deliver a more personal experience to customers. Big data has long been considered too complex for many businesses, particularly small and medium-sized enterprises (SMEs). However, with the help of UK list brokers and consumer data providers, more and more companies are beginning to adopt data analytics as a key part of their marketing strategy.

To demonstrate just how important this data can be for modern businesses, we’ve put together a list of five simple ways you can use data to transform your marketing.

1. Reduce Spend

One of the most significant ways the use of data can transform your marketing is by reducing your costs. With the help of a top data provider like Seawave Media, you can use insights to enhance the direction of your marketing strategies, and begin targeting your audience more precisely. Any reduction in marketing spend can then either be reinvested elsewhere in the company or used to provide you with the budget you need to push your marketing campaign even further.

2. Increase Global Reach

One of the largest problems facing modern companies is the pressure to expand abroad, which can cause many businesses to experience losses if they fail to properly research their new target market. Fully compliant lists of data are fast becoming the go-to tool for expansion, helping businesses to overcome some of the challenges faced during the planning and implementation of an international marketing strategy. Even before the details of a marketing campaign are in place, data on trends and preferences can inform on the relevance of a product or service in other countries, shaping the direction of a firm’s future growth and of course, providing an ‘in’ to start connecting with these new markets.

3. Define Your Ideal Customer

Thanks to live web leads and opt in data, companies of any size can learn more about a target audience than ever before. Rather than estimating the age, demographics and career trajectory of potential customers, you can now make use of data to define intricate details of your Ideal Customer Profile (ICP) and begin promoting your product or service on an individual basis. Data can provide access to almost every aspect of your customers’ lives, from which websites they visit to their film or music preference.

4. Identify Social Media Success

Social media has recently begun to dictate the success or failure of many digital marketing campaigns, but it’s not always easy to identify the reach of your marketing content until after you’ve made a significant investment. With the help of data, you can now discover how effective each aspect of your marketing campaign really is, allowing marketers to refine strategies based on what is most appealing to customers.

5. Increase Customer Loyalty

Data isn’t just about targeting your marketing at the right audience; it’s also about creating a personalised brand experience for your existing customers. Many customers assume a reduction in high street shopping means a drop in customer service, but big data can bridge the gap between digitalisation and personalisation.

With data and analysis marketers can move beyond strategy, focusing on improving individual customer relationships with the ultimate goal of creating greater loyalty.

 

Find out more about consumer profile data and what it can do to help your marketing 

May 11, 2016 / Uncategorized

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Five simple ways data can transform your marketing

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.