How many people does it take to protect your data? 28,000

How many people does it take to protect your data? 28,000

With great consumer data comes great responsibility, and the protection of this data has always been a top priority at Seawave Media. As a provider of fully compliant data, we’ve found it interesting to watch the development of data protection as more and more businesses and authorities have come to acknowledge its importance.

The latest move? The EU’s decision to pass the EU General Data Protection Regulation (GDPR) in 2018. Among the changes in this new set of regulations will be:

  • A move to ensure staff are always trained on data handling
  • Increased co-ordination with regulators
  • Improved understanding from both staff and businesses on data processing risks
    an ongoing drive to ensure regulatory compliance at all stages

Delivering this heightened level of protection will demand a huge increase in manpower. A report published recently (20 April) by the International Association of Privacy Professionals (IAPP) asserted that the EU’s update to the data collection and processing requirements will need an extra 28,000 new data protection officers.

As leading UK list brokers and consumer data providers, the changes will be important for Seawave Media, and they’re something that we are already preparing for to make sure we stay one step ahead of the new regulatory requirements. Businesses like ours will be the ones in the spotlight when the changes do come in with reports noting that the law will apply to businesses that require “regular and systematic monitoring of data subjects on a large scale”.

The move towards greater monitoring and control of data is vital in our increasingly connected world. Incredible amounts of consumer data are available, from home owner data to debt management data, all of which is of huge value to companies looking at direct marketing. But the more there is, the more careful we need to be in its handling.

May 6, 2016 / Uncategorized

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How many people does it take to protect your data? 28,000

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.