Lead Generation: What Type of Data is Best for my Business?

Lead Generation: What Type of Data is Best for my Business?

When approaching a consumer data provider for lead generation services it can be tempting to simply select whatever type of data is currently trending within marketing circles. However, each type of data is specifically collected and analysed to progress specific marketing campaigns, and selecting the right one for your business will help you to boost your company’s growth while reducing your overall spend.

To help you decide which type of data is right for you, we’ve put together an explanation of the five most common types of lead generation data.

Telephone Data

This traditional style of data collection is by no means out-dated, and telephone lead generation is still one of the most popular services provided by Seawave Media. Often used as part of a telemarketing campaign, consumer landline data can help businesses to carry out a successful marketing plan by connecting them with potential new customers.

Telephone lead generation also provides a number of additional benefits to businesses hoping to reconnect with their customers. Specifically, telemarketing can provide opportunities to establish customer interest quickly while assessing their need for your product or service. Similarly, high quality telephone data can help businesses measure the success of a marketing campaign to increase return on investment (ROI) in the future.

SMS Data

The careful crafting of reliable and fully compliant SMS data lists can be problematic for businesses without the budget or time to bring lead generation in-house. At Seawave Media, we specialise in collecting and supplying opt-in SMS leads, which can be accurately tailored to meet the needs of individual businesses or specific campaigns.

With consumers spending more and more time on mobile devices rather than desktop devices, there is a perfect opportunity for businesses to take advantage of SMS data. Mobile and SMS leads can provide businesses with a targeted list of mobile numbers that will boost their chances of running a successful mobile marketing campaign and help them to capitalise on the new emphasis on mobile technology.

Web Data

Live web leads can provide businesses with the ability to tailor their marketing campaigns to specific customers. Unlike data collected through more traditional lead generation services, web data can establish additional details about customers shopping habits and lifestyle. This provides companies with the opportunity to deliver their marketing materials to each customer when it’s most likely to have an impact.

Web data also provides the benefit of being extremely up to date, offering businesses the chance to make use of fresh leads sometimes generated just hours earlier. Once again, this can help marketers to precisely target their campaigns and increase ROI.

Email Data

Emails remain a popular form of business communication and an effective means of maintaining a relationship with existing customers and generating new customers. Seawave Media’s team of email experts have years of experience generating high quality email lists that can be precisely targeted for individual campaigns to maximise ROI.

Seawave also offers email broadcasting services, which can be solicited to ensure the success of an email campaign. Effective broadcast is the key to an efficient email campaign, and ensures quality marketing materials reach your targeted email list successfully.

Postal Data

Direct mail campaigns are still the favoured marketing method amongst many of the UK’s top companies, but to succeed companies need a good sized postal list. Efficient postal lead generation is the key to a successful direct marketing campaign, ensuring all consumers cited in each postal list have actively opted in and are therefore more likely to respond.

Seawave uses customised survey leads and opt in data collection to assemble a fresh and fully compliant postal data list. Up to date lead generation will also ensure your business uses current postal data, so you can maximise ROI and focus spend on leads who will help your business grow.

 

Want to know more about how data could help your company? Get in touch with Seawave today, one of our representatives would love to help.

May 25, 2016 / Uncategorized

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Lead Generation: What Type of Data is Best for my Business?

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.