Mobile Marketing and the Benefits of SMS Lead Generation

Mobile Marketing and the Benefits of SMS Lead Generation

Mobile phones still dominate the world of devices, their popularity makes them an important consideration for marketing and particularly SMS and mobile data leads, which are now some of the most efficient and valued tactics in the lead generation and marketing industries.

SMS leads and mobile data lists are terms used to describe sets of mobile phone data collected and customised on behalf of businesses. Conducted via our data aggregators and affiliates, Seawave Media’s lead generation techniques include telephone and online surveys, registration insurance and finance enquiries. Each of these channels ensures fresh, opt-in data that meets the strict rules governing mobile data use. Due to the number of mobile phones owned by consumers across the UK, consumer data providers such as Seawave Media can offer a wide range of categories of mobile and SMS data, from finance and energy to lifestyle and travel.

Why Choose SMS and Mobile Data?

There are many different types of data available, but SMS leads offer a number of exclusive benefits that promise to help businesses achieve new levels of success with their marketing campaigns. One particularly advantageous feature of SMS leads is the direct nature of mobile communication, which can present businesses with immediate opportunities and increase return on investment (ROI). In fact, an Ofcom study has revealed that smartphones have now overtaken laptops as UK consumers’ number one device for internet access, with the majority of users spending two hours or more online each day. These findings highlight the ever-growing potential for fast marketing via mobile phones, which are now the number one communication device in a world where consumers are increasingly difficult to pinpoint.

Rising emphasis on the use of fully compliant data also renders SMS leads some of the most efficient available thanks to ease of validation. Professional and respectable data providers will ensure that SMS leads and consumer mobile data are verified to meet the strictest EU data laws. This helps to eliminate the possibility of data regulation breaches and reduces pressure on potentially strained modern businesses.

Seawave and SMS Lead Generation

The large number of potential lead generation opportunities available through mobile and SMS data are fully exploited by Seawave Media’s team of experienced data aggregators and affiliates. Unlike many businesses, we frequently update our lead generation techniques to ensure we only deliver opt in data that targets individual company requirements, while continuing to meet compliance standards.

Our SMS leads are also subjected to HLR validation, which confirms the status of mobile data before it is delivered to businesses. This process provides our aggregators with the information they need to confirm whether each set of data is invalid, active or inactive, ensuring every SMS lead sent to our clients is fresh and accurate.

At Seawave we work closely with businesses to ensure we are delivering the right data for their marketing goals. Through targeted customisation, we select from more than 40 data filters, including demographics and income, to ensure you achieve the best ROI possible.

June 24, 2016 / Uncategorized

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Mobile Marketing and the Benefits of SMS Lead Generation

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.