Pensions Companies and Compliant Lead Generation

Pensions Companies and Compliant Lead Generation

Data compliance and changes to pension guidelines have made it increasingly difficult for pensions companies to find and use pensions leads. Thankfully, consumer data providers such as Seawave Media have worked hard to ensure full compliance when generating pensions data, so pensions firms can leave the hardwork to us and be confident they are upholding regulations when it comes to their marketing activities.

Pensions Lead Generation

There are millions of people in the UK currently of retirement age and millions more already looking ahead when it comes to their finances. But many have their own individual idea about how they would like to contribute to and manage their pensions. This constantly changing market has encouraged the growth of a number of pensions creation and advisory firms, who make use of pensions leads and data to target those who would like to review or transfer their pensions options.

Lead generation has long been a favoured way for these companies to reach out to and contact potential customers. Providing regularly updated contact details of those who may need help or advice, lead generation is an essential part of the marketing process for most pensions services.

However, this process has become difficult in recent years due to multiple changes to pension guidelines, which threaten to make in-house lead generation unmanageable. Thankfully, top consumer data providers such as Seawave Media can provide compliant leads without the risk of fines or other consequences.

FSA Guidelines and Compliance

The UK government has begun a drive to encourage the uptake of pensions, and this has resulted in increasing opportunities for pensions service providers. Unfortunately, with this rise in the number of opportunities come tighter rules, and recent changes to FSA guidelines mean pensions advisors now need to ensure only fully compliant, opt-in data is used. Additionally, pensions services must ensure they only contact customers who would benefit from reviewing or transferring their pensions, so consumers only receive the best advice possible.

These changes have made it increasingly difficult for pensions companies to secure fully compliant data in-house without compromising company goals or FSA rules. The growing number of contacts that have to be retrospectively removed from data lists due to compliance issues also adds up to a weighty amount of management time..

Seawave Media and Pensions Leads

Here at Seawave Media we provide pensions companies with fully compliant data lists that meet FSA guidelines. Unlike pensions companies, we already have the processes in place to ensure all our data is complaint, and we ensure we help deliver to our clients’ marketing goals or budget by providing fresh pensions leads on a regular basis.

As a top lead generation firm, we are fully focused on finding the right customers for our clients. We provide leads to a range of pensions firms, from pensions review services to pensions transfer companies, and we adapt telemarketing questions to ensure the answers provided are relevant to the company in question. Our fully compliant data also meets all FSA guidelines, helping customers bypass issues with regulations and concentrate on their goals.

Contact Seawave Media to find out more about our compliant data and lead generation services

June 30, 2016 / Uncategorized

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Pensions Companies and Compliant Lead Generation

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.