Telesurveys Answer the Demand for Data Analytics

Telesurveys Answer the Demand for Data Analytics

T

he importance of analytics has never been higher. More and more companies are transitioning to digital marketing, and are facing a wealth of new information as a result. But many are unsure of how to interpret this information. That’s where data companies step in.

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The right data company can use a variety of tools to learn about the consumer behaviour of your target audience, as well as demographics like age, gender and geography. These companies specialise in this information, so they’ll be fully able to illuminate how you stand to benefit or how you can best utilise the provided details.

The Benefits of Telesurveys
Fortunately, there are simple ways of acquiring this information. Through the use of telesurveys, you can get a highly accurate vision of your audience’s online behaviour so that you can more easily appeal to potential customers. These are the benefits of telephone surveys and how they may potentially help your company.
Econsultancy and Lynchpin recently published the Measurement & Analytics Report and discovered that the number of organisations interested in increasing their data analytics budget rose dramatically from 35% to 61% over the course of a year. Data companies can not only collect data, but analyse it as well.

The Challenges of Data Analysis
This report also unearthed the fact that 47% of companies report the use of digital analytics tools to be a skill deficiency in their industry, and 20% see it as their largest skill gap. As marketers continue to collect more information on their audience, analysis of this data will come to the forefront of necessary skills.

More Random = More Accurate & More compliant
Given that telesurveys are randomised and non incentivised, you’ll gain more accurate information. This will allow you to track customers based on age, gender and socioeconomic status for a highly targeted audience.

Permission based and compliant
Leads and data taken through telesurveys are collected with full compliance, as customers are made fully aware of what they are discussing during each call. Their consent to be contacted is taken and recorded for adequate use of the data.

Quality Control
A highly trained staff of telemarketers ensures maximum quality control. Choosing the right data company will allow you to take comfort in knowing that professionals are handling your marketing questionnaires.

Highly Adaptable
There are several benefits to having a live operator administering a survey. Not only can they adapt their line of questioning during the progress of the conversation, but they can also help respondents understand more complex questions.

The Unlimited Possibilities of Data Collection
Data collection and analysis are two of the primary concerns for modern marketers. With the expert data profiling, emphasis on compliance and accuracy at Seawave Media, you can finally harness the power of consumer information and greatly improve the efficacy of your marketing efforts.

October 8, 2015 / Uncategorized

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Telesurveys Answer the Demand for Data Analytics

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.