he importance of analytics has never been higher. More and more companies are transitioning to digital marketing, and are facing a wealth of new information as a result. But many are unsure of how to interpret this information. That’s where data companies step in.
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The right data company can use a variety of tools to learn about the consumer behaviour of your target audience, as well as demographics like age, gender and geography. These companies specialise in this information, so they’ll be fully able to illuminate how you stand to benefit or how you can best utilise the provided details.
The Benefits of Telesurveys
Fortunately, there are simple ways of acquiring this information. Through the use of telesurveys, you can get a highly accurate vision of your audience’s online behaviour so that you can more easily appeal to potential customers. These are the benefits of telephone surveys and how they may potentially help your company.
Econsultancy and Lynchpin recently published the Measurement & Analytics Report and discovered that the number of organisations interested in increasing their data analytics budget rose dramatically from 35% to 61% over the course of a year. Data companies can not only collect data, but analyse it as well.
The Challenges of Data Analysis
This report also unearthed the fact that 47% of companies report the use of digital analytics tools to be a skill deficiency in their industry, and 20% see it as their largest skill gap. As marketers continue to collect more information on their audience, analysis of this data will come to the forefront of necessary skills.
More Random = More Accurate & More compliant
Given that telesurveys are randomised and non incentivised, you’ll gain more accurate information. This will allow you to track customers based on age, gender and socioeconomic status for a highly targeted audience.
Permission based and compliant
Leads and data taken through telesurveys are collected with full compliance, as customers are made fully aware of what they are discussing during each call. Their consent to be contacted is taken and recorded for adequate use of the data.
A highly trained staff of telemarketers ensures maximum quality control. Choosing the right data company will allow you to take comfort in knowing that professionals are handling your marketing questionnaires.
There are several benefits to having a live operator administering a survey. Not only can they adapt their line of questioning during the progress of the conversation, but they can also help respondents understand more complex questions.
The Unlimited Possibilities of Data Collection
Data collection and analysis are two of the primary concerns for modern marketers. With the expert data profiling, emphasis on compliance and accuracy at Seawave Media, you can finally harness the power of consumer information and greatly improve the efficacy of your marketing efforts.