Successful Home Improvement Leads Generation

Successful Home Improvement Leads Generation

Lead generation has become one of the most successful and popular means of increasing sales for many different industries around the country. However, the home improvement industry has fallen behind due to a combination of high competition and tight budgets. However, consumer data providers like Seawave Media offer a range of services that can be tailored to almost any budget, all of which keep the focus on the delivery of fully compliant data.

Home Improvement Lead Generation

According to Statista, the UK home and garden market was worth an impressive €41.7 billion (£35 billion) in 2015, so it’s not surprising that there are thousands of home improvement companies based across the country. However, with so much competition, many firms have been forced to use more than just word of mouth and a basic website to encourage potential customers to consider their services.

Solar panel firms also suffer from a similar problem. According to the government, the amount of energy produced using solar panels in the UK increased by 87 per cent in 2015, suggesting a rising interest in this particular source of renewable energy. This explains the growing number of solar panel companies, who often target the residential market in a bid to provide solar energy to homeowners.

However, solar energy companies are struggling to gain accurate solar panel leads, and many customers are bypassing solar energy for more visible alternatives because sales programmes have failed to reach out to them directly.

Problems with Home Improvement Lead Generation

Home improvement leads are relied upon by a wide range of industry professionals, from loft insulating firms to boiler, to conservatory builders, but one thing every company is looking for from their leads is accurate and successful data and contacts to transform their sales.

Some companies seek to generate results in-house, but the increasing cost of compliance is making it harder and harder to achieve a decent return on investment through this approach.

As well as data compliance costs, businesses face a particularly difficult task unique to this sector. Unlike insurance companies, who will often receive an answer to an enquiry within one communication, in-house home improvements sales teams are regularly faced with long phone calls that ultimately result in uncertainty and a failed conversion.

To bypass this problem, home improvements companies are now turning to consumer data providers to establish interest quickly and efficiently, ensuring sales teams only work with data that is likely to convert to sale.

Many smaller home improvements companies are also faced with the issue of budget constraints, adding to the importance of ensuring an ROI on any marketing and lead generation expenditure. By making use of UK list brokers and lead generation services, home improvement companies get the benefit of experience and vast call centre affiliate lists, which can help them access the information they need to drive sales.

Home Improvement Data at Seawave

At Seawave Media we specialise in providing fully compliant data that can be adapted to meet the needs of any campaign and delivered within 24 hours. Our high quality home improvement data covers every area of the market, from home insulation leads and customised survey leads to solar panel leads, solar energy data and boiler data. Every data list produced by Seawave or our affiliates is delivered within 24 hours, ensuring that your team have the maximum chance of conversion. Data we hold could be selected for homeowners in postcodes as requested by you.

Unlike many other leads generation companies, Seawave Media also offers companies the option to include sponsored questions in telemarketing campaigns, which helps to ensure all data is as relevant as possible. This can increase the chances of successful lead generation and can be instigated without compromising the compliance of the opt-in data.

Contact us today to find out how we can help your marketing and sales teams

July 5, 2016 / Uncategorized

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Successful Home Improvement Leads Generation

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.