Telemarketing and the Growing Benefit of Outsourcing

Telemarketing and the Growing Benefit of Outsourcing

No matter how far the marketing industry advances, telemarketing remains one of the most popular and effective methods of lead generation available. Although originally created to help marketers generate leads outside their territory, telemarketing has now found its place as a more personal alternative to live web leads and online marketing methods.

The Advantages

There are many advantages to using telemarketing as part of a marketing campaign, but one of the most significant benefits is the fact that it provides the ability to deliver a more personal sales approach through one-on-one interaction. It also allows companies to have fully compliant leads and data opted in their brand name for their product and services.

Whether your telemarketing is based in-house or outsourced, the opportunity to speak to someone can spark the interest of potential customers and increase the success of the campaign. Telemarketing campaigns are also a cost-effective method of achieving fresh, accurate, and fully compliant data thanks to the ability of telemarketers to directly generate a set of opt in data in a matter of minutes.

Changes to Regulations

Despite these significant benefits, some companies continue to avoid telemarketing as a method of lead generation. The latest EU data law proposals, threaten to cause further reluctance among marketers to get involved in generating data from telemarketing. The new regulations will mean the introduction of rules such as the restriction of data to a single use and large fines for security breaches. Some worry that smaller businesses who don’t have the inhouse budgets needed to navigate these new laws may settle for simpler but potentially less effective marketing methods .

The Benefit of Outsourcing

However, the option to outsource gives these companies another choice: consumer data providers and lead generation companies such as Seawave Media, who use their channel partners for telemarketing and other lead generation services to provide businesses with fresh, fully compliant data, delivered to clients’ specific needs.

As with telemarketing in general, there are many advantages to outsourcing lead generation in this manner, not least of which is the reduction in staffing costs. Rather than relying on a permanent in-house marketing team, smaller businesses can reduce costs and request opt-in data from UK list brokers as and when they need it.

Outsourced telemarketing also ensures your most efficient marketers are focused on your whole campaign, rather than being spread too thin. Contact Seawave today to find out how telemarketing can help push your marketing campaigns to the next level.

June 15, 2016 / Uncategorized

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Telemarketing and the Growing Benefit of Outsourcing

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.