The Benefits of Consumer Data for the Energy Sector

The changing energy sector is making it increasingly difficult to get those all-important conversions. How can compliant consumer data providers help?

The Benefits of Consumer Data for the Energy Sector

The energy sector is facing profound challenges to hold its place in the changing modern world. Perhaps the greatest of these challenges is the quest for a sustainable business model and a steady stream of custom in the era of renewable energy.

Consumer data providers like Seawave Media are here to help, providing energy companies with home owner data and leads to fuel energy sales plans.

A changing energy market

Over the past few decades, demand for renewable energy sources has increased substantially. The gross mass of renewable energy being consumed in the EU, for instance, has tripled since 1990, and environmental concerns ensure that this trend is highly unlikely to reverse.

These rapid and substantial changes in the way the energy sector operates provide profound challenges to energy providers looking to carve out sustainable business models that can cater to this changing demand, whilst maintaining an all-important steady and reliable profit margin.

In more recent years, the government-sponsored push for consumers to have smart metres installed has created both opportunities and further challenges for energy companies. With reports suggesting that smart metres make it more difficult for customers to change providers, energy companies have the benefit of a more stable customer base. But at the same time there are new challenges in attracting new customers.

Fully compliant home owner data

External lead generation from companies like Seawave can help give companies the competitive edge in this demanding business environment.

Fresh, opted-in home owner data can help improve sales efficiency and result in an optimised marketing strategy, for a number of reasons:

  • First up, your marketing team can save valuable time and money generating quality leads.
  • Secondly, the data you receive will be optimised to the needs of your individual sector and business. We use customised surveys to gather home owner data that includes exactly the information you need to know.
  • Finally, as consumer data experts, Seawave Media will provide you with compliant data as standard. With the GDPR coming into force in May 2018, it’s becoming in-creasingly challenging for businesses to manage their own data operations. Working with a dedicated consumer data provider can help take the pressure off.

Our team here at Seawave Media are experts in providing the high quality, optimised, effective, and fully compliant home owner data energy companies need to succeed.

Contact us today to find out more about our opt-in data and leads.

September 29, 2017 / Uncategorized / Tags: , , ,

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The Benefits of Consumer Data for the Energy Sector

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.