The New EU Data Laws And Their Effect On Business

The New EU Data Laws And Their Effect On Business

At Seawave Media we have long awaited the finalisation of the new EU data laws, which were published in their full form in May 2016. As a leading consumer data provider, it is a top priority for us to remain within the law and ensure we’re providing our customers with fully compliant data.

This latest EU move towards improving data security encourages us to stay one step ahead and we’re pleased that the new regulations will prioritise data compliance among UK businesses from 25 May 2018, when the updated laws come into effect.

Now known as the General Data Protection Regulation (GDPR), the new laws aim to bring all European countries in line when it comes to how they use, share and store data. Some of the most notable changes include:

  • An obligation for companies to actively prove their compliance
  • The rewriting of all data protection policy notices to ensure they are clear, accessible and concise
  • The necessary justification of data use ahead of all data processing
  • The completion of impact assessments that ascertain an individual’s personal risk in having their data shared and stored will be required more regularly
  • All data failing to comply with new EU laws should be deleted, frozen or corrected
  • Any data breaches must be reported to the Information Commissioner’s Office (ICO) within 72 hours, where further investigatory powers can be utilised

Another significant change includes the increase of the maximum fine for breaching the GDPR to €1 million (£762,000), or two per cent of a company’s annual worldwide turnover. Although a daunting sum for many smaller companies, this figure has been introduced to drive home the importance of data protection, and to ensure the privacy of opt in data is taken seriously.

Despite the new hefty fine, industry experts argue that the biggest concern for many companies will be the new rights of individuals to request information about how their opt in data is being shared or used. Although this right was included in previous versions of the law, the changes mean the information should now be made available to individual consumers “without undue delay”. Experts suggest the implementation of this could be particularly problematic for small businesses, which may lack the technological ability to find all of the information they require about an individual.

With less than two years to prepare for these data protection changes, companies don’t have long to ensure they are fully compliant. As a top UK list brokers, Seawave Media is taking the lead as the updates loom, and we’re already working to provide businesses with fully compliant data within EU regulations before the new laws come into force.

By relying on top data providers, businesses can feel confident they’re gaining the full benefit of consumer insight without the risk of breaching European laws. Such insights are increasingly valuable for marketers across the country and, as companies, continue to take advantage of the opportunities in a digital world, the development of such data protection laws is becoming crucial for both business and consumer.

Contact Seawave today to find out how our compliant data can help drive your business forward

June 3, 2016 / Uncategorized

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The New EU Data Laws And Their Effect On Business

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.