There are a very few UK companies not using, or planning to use, consumer data to enhance their services. Investment companies in particular can reap the rewards of data while seeking new investors and analysing the market. However, as positive as data can be for a...

When approaching a consumer data provider for lead generation services it can be tempting to simply select whatever type of data is currently trending within marketing circles. However, each type of data is specifically collected and analysed to progress specific...

For many years, Seawave Media has been a trusted consumer data provider for marketers across a range of industries, from media startups to international pensions providers. Thanks to the rise in smartphones and other mobile devices, the demand for this type of data...

Many businesses now consider data an essential part of marketing and sales. By capitalising on the benefits of high quality data sets, companies find themselves with unprecedented insight into customers’ lives and excellent opportunities to present targeted messages...

As top data providers and UK list brokers, Seawave Media take data protection very seriously. With consumer data becoming increasingly important for businesses' marketing efforts, it is becoming equally important for companies to invest in data protection, and...

Data has launched a new era in marketing, helping companies to take full advantage of modern technology to deliver a more personal experience to customers. Big data has long been considered too complex for many businesses, particularly small and medium-sized...

Over the last decade, significant advancements in technology have pushed the world of business into over-drive, but it seems that many marketers are still struggling to understand their customers. According to a recent report, 38 per cent of marketing professionals...

With great consumer data comes great responsibility, and the protection of this data has always been a top priority at Seawave Media. As a provider of fully compliant data, we’ve found it interesting to watch the development of data protection as more and more...

By Demet Dayanch, Seawave Media staff writer, www.seawave.zestwebsolutions.com Consumer lifestyle surveys have been used for some time to gather consumer data for marketing purposes. With the growth of the internet consumer data is now more than ever before easier to...

By Demet Dayanch, staff writer of Seawave Media, www.seawave.zestwebsolutions.com So, I just got sent a short video that is doing the rounds and has gone viral. It shows a Psychic who sets himself up in a tent, in a city in Europe and gets random punters to come in...