End of life services tend to be purchased out of necessity rather than choice, and this disinterest can lead to a lack of preparation amount UK consumers. This presents an opportunity for funeral plan and will providers to reach out to consumers and encourage them to take an interest in their services.
However, without the help of professional financial services data providers some smaller companies can struggle to achieve a ROI.
Funeral Plan Firms
The cost of a death is more than just financial, but for many families the rising costs of funerals are also a cause for concern. According to an annual report from SunLife, the average basic funeral now costs more than £3,950, which can be an unexpected financial hit for families mourning the loss of a loved one.
Royal London has also revealed that prices vary greatly around the country, ranging from £2,976 in Greenock, Scotland, to the potentially financially crippling costs of £7,216 in Beckenham in Kent. As more people become aware of these funeral costs, they are often more inclined to research funeral plans in advance.
The rise in funeral plan demand is great news for smaller companies, which now have the opportunity to offer their services to a greater variety and number of consumers. However, these businesses need to invest significantly in lead generation strategies in order to achieve their goals and compete with the bigger national operators who are often more likely to receive enquiries purely because they have become household names.
For smaller companies, additional investment is needed in order to access the data and leads they need to compete.
Many small companies selling will services to consumers have a similar problem, and often struggle to balance a desire to take advantage of demand with the financial responsibilities associated with collecting fully compliant data. As with funeral planning, will service providers are required to battle with a plethora of competitors to secure new custom from the increasing number of UK adults who are yet to write a will, and this battle can lead to high lead generation costs.
According to research conducted by Will Aid, there has been a year-on-year decline in the number of people saying they have written a will, with the level currently standing at 47 per cent. The research has revealed that this amounts to around 27 million people living in the UK without a will; a sizeable marketing for will service providers.
Will and Funeral Plan Leads at Seawave
As a leading financial services data provider, Seawave Media is experienced in providing small funeral and will services with the fully compliant leads they require to take full advantage of the increasing demand for these important end of life services.
With years of experience in lead generation, we have all the networks and experts in place to collect fully compliant data that meets all UK and EU regulations, while also ensuring our clients only receive data that delivers a genuine return on investment.
As part of our services, we offer will and funeral plan leads collected via opt-in consumer surveys and telemarketing. These methods of generation enable our professional staff to tailor our services to our clients, so we can only collect accurate and relevant leads.
Whether you require sponsored questions to be inserted into your campaign, or you would simply like raw data and unembellished funeral plan leads, our experts can provide the data you need within your company’s budget. Give us a call today.