The Power of Homeowner Data

Why are Homeowners a Golden Audience?

There are approximately 28.5 million homes in the UK out of which around 18 million households in the UK are owner-occupied which makes the homeownership rate roughly 63%. We know that good quality data is the secret weapon for business growth. And when it comes to high-intent, valuable audiences, few are as powerful as UK homeowners. When a new home-owner buys a house, a chain reaction of purchases is triggered. They’d need home furnishing (furniture, appliances, decor), home improvement (landscaping, roofing, kitchens/ bathrooms), utilities and services (broadband, security systems, energy supplies), financial services (mortgages, insurance), hence making this data UK’s most valuable marketing asset.

Data Decay is the biggest challenge.

A huge data set is available which becomes outdated very quickly in the UK as people frequently move homes, update/change their contact information, or pass away. On average, B2B data decays by approx 2.1% each month (over 22% in a year), while consumer data deteriorates at an even faster rate. Relying on old, unclean data wastes your precious marketing budget and also tarnishes brand reputation. What you need is intelligent data which comes from segmentation, regularly cleaned, updated and compliant homeowners data which you can benefit from.

Ready to stop guessing and start growing - Seawave Media is here for the save

We help you target homeowners by: Property Value: Identify audiences with the budget for premium products. Length of Residence: Target new movers—the hottest leads who are actively spending. Property Type: Tailor your offer for a flat owner versus a detached house owner. Seawave Media provides fresh, reliable, and compliant UK homeowner data. We don’t just give you a list; we provide a precise map to your most profitable customers. Our services ensure your message reaches the right audience, every time. Whether through targeted telemarketing, laser-focused lead generation, or cleaning your existing databases, we provide the insights you need to get ahead of the competition. Let’s turn data into your biggest business advantage.

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