When approaching a consumer data provider for lead generation services it can be tempting to simply select whatever type of data is currently trending within marketing circles. However, each type of data is specifically collected and analysed to progress specific marketing campaigns, and selecting the right one for your business will help you to boost your company’s growth while reducing your overall spend.
To help you decide which type of data is right for you, we’ve put together an explanation of the five most common types of lead generation data.
Telephone Data
This traditional style of data collection is by no means out-dated, and telephone lead generation is still one of the most popular services provided by Seawave Media. Often used as part of a telemarketing campaign, consumer landline data can help businesses to carry out a successful marketing plan by connecting them with potential new customers.
Telephone lead generation also provides a number of additional benefits to businesses hoping to reconnect with their customers. Specifically, telemarketing can provide opportunities to establish customer interest quickly while assessing their need for your product or service. Similarly, high quality telephone data can help businesses measure the success of a marketing campaign to increase return on investment (ROI) in the future.
SMS Data
The careful crafting of reliable and fully compliant SMS data lists can be problematic for businesses without the budget or time to bring lead generation in-house. At Seawave Media, we specialise in collecting and supplying opt-in SMS leads, which can be accurately tailored to meet the needs of individual businesses or specific campaigns.
With consumers spending more and more time on mobile devices rather than desktop devices, there is a perfect opportunity for businesses to take advantage of SMS data. Mobile and SMS leads can provide businesses with a targeted list of mobile numbers that will boost their chances of running a successful mobile marketing campaign and help them to capitalise on the new emphasis on mobile technology.
Web Data
Live web leads can provide businesses with the ability to tailor their marketing campaigns to specific customers. Unlike data collected through more traditional lead generation services, web data can establish additional details about customers shopping habits and lifestyle. This provides companies with the opportunity to deliver their marketing materials to each customer when it’s most likely to have an impact.
Web data also provides the benefit of being extremely up to date, offering businesses the chance to make use of fresh leads sometimes generated just hours earlier. Once again, this can help marketers to precisely target their campaigns and increase ROI.
Email Data
Emails remain a popular form of business communication and an effective means of maintaining a relationship with existing customers and generating new customers. Seawave Media’s team of email experts have years of experience generating high quality email lists that can be precisely targeted for individual campaigns to maximise ROI.
Seawave also offers email broadcasting services, which can be solicited to ensure the success of an email campaign. Effective broadcast is the key to an efficient email campaign, and ensures quality marketing materials reach your targeted email list successfully.
Postal Data
Direct mail campaigns are still the favoured marketing method amongst many of the UK’s top companies, but to succeed companies need a good sized postal list. Efficient postal lead generation is the key to a successful direct marketing campaign, ensuring all consumers cited in each postal list have actively opted in and are therefore more likely to respond.
Seawave uses customised survey leads and opt in data collection to assemble a fresh and fully compliant postal data list. Up to date lead generation will also ensure your business uses current postal data, so you can maximise ROI and focus spend on leads who will help your business grow.