Lead Generation and End of Life Services

Lead Generation and End of Life Services

End of life services tend to be purchased out of necessity rather than choice, and this disinterest can lead to a lack of preparation amount UK consumers. This presents an opportunity for funeral plan and will providers to reach out to consumers and encourage them to take an interest in their services.

However, without the help of professional financial services data providers some smaller companies can struggle to achieve a ROI.

Funeral Plan Firms

The cost of a death is more than just financial, but for many families the rising costs of funerals are also a cause for concern. According to an annual report from SunLife, the average basic funeral now costs more than £3,950, which can be an unexpected financial hit for families mourning the loss of a loved one.

Royal London has also revealed that prices vary greatly around the country, ranging from £2,976 in Greenock, Scotland, to the potentially financially crippling costs of £7,216 in Beckenham in Kent. As more people become aware of these funeral costs, they are often more inclined to research funeral plans in advance.

The rise in funeral plan demand is great news for smaller companies, which now have the opportunity to offer their services to a greater variety and number of consumers. However, these businesses need to invest significantly in lead generation strategies in order to achieve their goals and compete with the bigger national operators who are often more likely to receive enquiries purely because they have become household names.

For smaller companies, additional investment is needed in order to access the data and leads they need to compete.

Will Services

Many small companies selling will services to consumers have a similar problem, and often struggle to balance a desire to take advantage of demand with the financial responsibilities associated with collecting fully compliant data. As with funeral planning, will service providers are required to battle with a plethora of competitors to secure new custom from the increasing number of UK adults who are yet to write a will, and this battle can lead to high lead generation costs.

According to research conducted by Will Aid, there has been a year-on-year decline in the number of people saying they have written a will, with the level currently standing at 47 per cent. The research has revealed that this amounts to around 27 million people living in the UK without a will; a sizeable marketing for will service providers.

Will and Funeral Plan Leads at Seawave

As a leading financial services data provider, Seawave Media is experienced in providing small funeral and will services with the fully compliant leads they require to take full advantage of the increasing demand for these important end of life services.

With years of experience in lead generation, we have all the networks and experts in place to collect fully compliant data that meets all UK and EU regulations, while also ensuring our clients only receive data that delivers a genuine return on investment.

As part of our services, we offer will and funeral plan leads collected via opt-in consumer surveys and telemarketing. These methods of generation enable our professional staff to tailor our services to our clients, so we can only collect accurate and relevant leads.
Whether you require sponsored questions to be inserted into your campaign, or you would simply like raw data and unembellished funeral plan leads, our experts can provide the data you need within your company’s budget. Give us a call today.

July 28, 2016 / Uncategorized

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Lead Generation and End of Life Services

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.