How to Ensure Excellent ROI for Utility and Boiler Lead Generation

How to Ensure Excellent ROI for Utility and Boiler Lead Generation

Thanks to modern technology it has become easier and easier for homeowners to keep a close watch on their utility bills and related services. Now it’s possible to use nothing more than an app to manage, adjust and sometimes even set up an account with utility companies. Unfortunately, what’s good news for customers has made it that bit harder for firms to win new custom from competitors.

The Ups and Downs of Utility Lead Generation

This is where lead generation comes in. With the help of fresh utility leads and boiler data, companies can contact potential customers soon after they express an interest in switching suppliers or seeking advice. This approach significantly increases chances of conversion and allows companies to position themselves as a leading provider almost immediately after consumers suggest they are interested in their services.

Despite the benefits associated with lead generation, some firms struggle to meet the frequently altered compliance standards set by Britain and the EU. This can result in businesses incurring fines or similar penalties following a breach in compliance, resulting in reduced ROI and an impact on the success of their marketing. Thankfully, lead generation firms and consumer data providers can deliver the benefits of utility leads and boiler data without many of the drawbacks.

Why Use a Consumer Data Provider?

As with all lead generation, consumer data providers are often favoured by utility and boiler companies hoping to avoid some of the issues related with data compliance. Unlike in-house lead generation teams, UK list brokers provide fully compliant data on a daily basis. This means many top data providers have all the safeguards in place to ensure they’re one step ahead of changes in data compliance laws, and always providing opt-in data that meets the required standards.

Many lead generation companies will also offer additional support including campaign management services, which are designed to reduce pressure on a company’s in-house team while cutting costs. Some of the most common services include validation and further compliance checks, lead formatting, multi-channel broadcasting options and data optimisation, all of which ensure companies receive data that delivers the return on investment they need.

Utility and Boiler Data at Seawave Media

At Seawave Media, we pride ourselves in providing accurate opt-in data that’s expertly tailored to requirements. As well as providing accurate and fully compliant data, we also ensure all of our utility leads and boiler data is sent out within 24 hours of generation. Combined with a replacement policy, this process ensures companies receive the data they need to achieve their goals.

As part of our service, Seawave also offer companies the option of running sponsored questions, which can increase the relevance of the data to their marketing campaign. Some firms choose to run these questions in combination with other consumer lifestyle survey questions, while others prefer to run them in isolation to ensure the collection of data that works on ROI.

To find out more about how our utility and boiler data lead generation can help your business, get in touch today

July 11, 2016 / Uncategorized

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How to Ensure Excellent ROI for Utility and Boiler Lead Generation

In May 2018, the new GDPR regulations become enforceable for all countries operating within the European Union. The new legislation establishes stringent changes to the way companies collect and process data and even more stringent consequences for those companies that fail to make their data fully compliant. And there’s not much chance that Brexit is going to make any difference; the regulations will become firmly established into law by the time we’ve left, and show little chance of being repealed afterwards. So, if you’ve not already optimised your consumer data processing practices, it’s time to start.

Opt-in data changes under the GDPR

One of the most profound changes that the GDPR will establish is in the way that businesses collect data. Whereas before you could operate under an opt-out policy, ensuring customers had to specifically declare that they didn’t want their data processed, now the opposite is the case. An individual now must actively volunteer their data, with tick boxes being the preferred method. Here are some other details the GDPR specifies:
  • As a default, tick boxed should be un-ticked. There should be further options available that allow the user to select the type of marketing correspondence they wish to receive; email, phone or mail.
  • The data subject is permitted to opt out of data processing at any point after opting in.
  • Consenting to data collection should not be a condition of service.
  • Sending someone an email to ask them for marketing permission is not permissible.
These changes will create profound challenges for companies looking to generate leads from marketing. What’s more, there’s a maximum fine of up to 20 million Euros, or four per cent of global turnover payable for a breach of these regulations; a figure that’s easily enough to send smaller firms into administration.

How to demonstrate data compliance

If companies choose to continue processing their own data after May 2018, there are a number of policies they will have to implement in order to demonstrate their GDPR compliance: • Appoint a data protection officer if at all feasible. • Carefully record and document all data processing activities. • Implement data minimisation and ‘pseudononymisation’ guidelines that adhere to the new regulations. In short, the data protection regulations that come into force next year are a minefield. The entire document clocks up just under a hundred individual articles that need to be adhered to.

Fully compliant data experts at Seawave

The team here at Seawave Media have a professional and comprehensive knowledge of the GDPR and other data protection regulations. It’s of vital importance to us that we operate to the highest data protection standards, and provide the most optimised and highest quality data possible within these regulations. Our goal is to ensure every legal box is ticked, while still providing you with high value consumer lifestyle survey leads that deliver a great ROI.

Contact us today to find out more about how we can help optimise your lead marketing strategy, both right now and after the GDPR regulations come through in May next year.