Data Analytics and the New Utility Brand

Household data is primarily used by home and utility companies to identify any homeowners who may be in a position to change their supplier. Companies from within the gas, electricity and more recently even the solar power industries, make use of telemarketers and...

Just how costly can data blunders be?

As top data providers and UK list brokers, Seawave Media take data protection very seriously. With consumer data becoming increasingly important for businesses’ marketing efforts, it is becoming equally important for companies to invest in data protection, and...